Vape Liquid
Vape liquid is essential for your e-cigarette. It is the solution you load into your e cig to give it its vapour, flavour and nicotine content. Wondering what e-liquid to buy? Shop a range of over 1000 flavours here:
About Vape Liquid
Vape liquid (e-liquid) is a blend of nicotine, flavorings, propylene glycol, and vegetable glycerin, which is heated to produce vapor in an e-cigarette. This process mimics the sensation of smoking without combustion, meaning you avoid the harmful toxins and chemicals found in traditional tobacco smoke. Beyond the potential health advantages, e-liquids come in a wide variety of flavours, offering far more options than just tobacco. With countless blends to explore, there’s always something new to try, making vaping a more diverse and enjoyable experience.
The Electric Tobacconist UK has a fantastic range of e-liquid available, from nicotine-free up to the maximum 20mg nicotine strength allowed. Make sure to browse our refillable pod vape range and our vape pen section for ideas of which device you want to use your vape liquid with. Sub-ohm and shortfill e-liquids are suitable with a cloud kit; higher-PG vape liquids are best for smaller refillable vape kits. Shortfill e-liquids are nicotine-free and come in larger bottles: mix in a nicotine shot, and they're ready to vape! We also have a collection of nicotine salt e-liquids for those who want a powerful nicotine rush without any harshness. Nic salt e-liquids are best used in low-powered mouth-to-lung devices and refillable pod mods for a quick and satisfying vape on the go.
Shop our £1 e-liquid range or our 5 for £10 and 6 for £10 deals if you're looking for the cheap and cheerful stuff!
Vape Liquid Flavour Options
Our wide range of e-liquids includes everything from menthol and strawberry to butterscotch and cherry. There are vape juice flavours to cater to every taste: nostalgic sweet shop favourites, indulgent desserts, straightforward fruit, menthol or tobacco juices and even more novel blends containing aniseed, nuts or spices. You can even mix your e-liquid to find a unique vape flavour you like; for example, blend blueberry and tobacco to find the perfect match for your taste buds.
Ex-smokers who make the switch to vaping are often amazed at the sheer range of flavour profiles available: no longer will you have to choose between tobacco or menthol when you get your nicotine fix! There are all kinds of brands manufacturing complex, artisanal e-liquids that are perfect for a whole range of different situations: dessert e-liquids that are perfect for after a meal; coffee vape liquid for caffeine-free relaxation; menthol blends to keep you feeling fresh throughout the day; and many, many more.
Types of Vape Liquid
- High-PG E-Liquid:
High PG e-liquid has a higher ratio of PG to VG; therefore, the vape juice is thinner in consistency and will carry flavour very well. High-PG vape liquids are best used in vape pens, refillable pod mods and other similar starter kits. The coils used with high-PG e-liquids should have a resistance over 1 ohm.
- High-VG E-Liquid (Sub-Ohm E-Liquid):
High-VG e-liquids are thicker in consistency and produce large clouds when vaporised. High-VG e-liquids should generally be used with sub-ohm kits and coils with a resistance below 1 ohm.
- 50/50 E-Liquid:
50/50 e-liquids have a 50% PG 50% VG ratio and are great for use in a majority of starter kits. 50/50 liquids give you satisfying vapour production alongside great flavour.
- Nicotine Salt E-Liquid:
Nic salt e-liquids are made using nicotine salts instead of the usual freebase nicotine; therefore, they are smoother to vape at higher strength (eg 20mg) and deliver a quick and satisfying hit of nicotine that's reminiscent of smoking a traditional cigarette. We recommend using nicotine salt e-liquids with low-powered starter kits and pod mods.
- Hybrid E-Liquid:
Hybrid nicotine e-liquids contain a mixture of both freebase nicotine and nicotine salts, at varying ratios depending on the brand. These blends aim to provide an experience that combines the faster absorption of nicotine salts and the familiar throat hit some vapers love from freebase nicotine.
- Shortfill E-Liquid:
Shortfills are nicotine-free e-liquids and come in shortfill bottles, meaning there's enough space left to mix in a nicotine shot. Add a nic shot for a larger quantity of nicotine-containing e-liquid - this often works out cheaper than buying smaller bottles!
- Bar E-Liquid:
Bar e-liquids draw inspiration from disposable vapes and are essentially nicotine salts with double the concentrates and flavour intensity. This allows users to experiment with various tastes without straying too far from the disposable vape experience.
- Nicotine-Free E-liquid:
As the name suggests, this e-liquid type is zero nicotine - perfect for those who enjoy vaping as a hobby rather than to wean themselves off cigarettes. Generally, e-liquids will fall into more than one of these categories.
Ingredients in Vape Liquid
There are five main ingredients in vape liquid:
Nicotine
Various levels available from the highest of 20mg (2.0%) down to 0% (nicotine-free). Nicotine can either be in its purest form (freebase) or nicotine salt (its natural form).
Propylene Glycol
Most vape liquid contains between 20% and 80% propylene glycol - this is generally the ingredient that carries the flavour and creates a throat hit. High-PG e-liquids are thinner in consistency than high-VG e-liquids.
Vegetable Glycerine
This ingredient is responsible for the amount of visible vapour when vaping your e-liquid. "Max VG" vape liquid is made with over 80% vegetable glycerin and can only be used in sub-ohm tanks. High-VG e-liquids are more viscous than high-PG e-liquids.
Distilled Water
Water is sometimes used in high VG e-liquids to give it a thinner consistency, which can help in the absorption in smaller coils. It can also help in reducing the throat hit usually associated with high-PG e-liquids.
Food-grade Flavourings
Flavourings used in e-liquids are generally recognised as safe for consumption, and are responsible for all the diverse and often unique flavour profiles vapers enjoy in their e-liquid.
Vape Liquid at The Electric Tobacconist UK
Once you've found the type of vape liquid you want to try from The Electric Tobacconist, why not see what some of our most popular e-juice brands have available for you? We stock a range of e-liquids from big names such as the excellent Edge e-liquid range, Elfliq e-liquid collection, and Riot Vape Juice, so you'll always be able to find the vape juice flavour for you. We also offer exclusive e-liquid deals and multi-buys, such as 3 for £10 and 4 for £10, so you can get more bang for your buck! Browse our wide range of vape kits to find the perfect partner for your new e-liquid, from straightforward pod mods to advanced models like cloud kits.
Vape Liquid in 2025
In 2025, vape liquid has become more diverse and innovative, as many popular disposable brands have launched their own e-liquid lines to match the flavours of their disposable products. For example, Elf Bar has introduced the Elfliq range, which features flavours such as Blue Razz Lemonade, Strawberry Ice Cream, and Peach Ice. Similarly, Lost Mary has released the Maryliq range, which offers flavours such as Banana Ice, Cola Ice, and Grape Ice.
Additionally, some e-liquid brands have created ranges called ‘Bar e-liquids’ that mimic the sugary flavours of the best selling disposable options found in newsagents across the UK. For instance, Drifter and Bar Juice 5000 have launched flavours such as Candy Floss, Bubblegum, and Sherbet .
These new innovations in vape liquid aim to cater to the preferences and tastes of different vapers, as well as to attract new customers who are looking for more variety and convenience in their vaping experience.
Disposable vape alternatives, such as big puff vape kits have become an extremely popular option since the ban in June 2025. Whether you're curious about a new flavour or want to try vaping before committing to a set of e-liquids, we'd recommend exploring PIXL Vape or the HULA 7000! For those seeking a smoke-free nicotine option without inhalation, nicotine pouches such as the VELO brand are also worth considering as a convenient and discreet alternative.
We are constantly adding new e-liquids to our range: keep watching this page to discover the newest and most popular vape juice from the UK and all over the world!
Vape Liquid Versatility
E-liquids offer a more flexible and customizable alternative to pre-filled vape refills and pods. They allow vapers to choose from a vast selection of flavors, compositions, and nicotine strengths, enabling a tailored vaping experience. Additionally, e-liquids are compatible with various refillable vape devices, making them a versatile option for different kits. This adaptability gives users the freedom to experiment with flavours and setups, ensuring a more personalised and enjoyable vaping experience compared to the limited choices of pre-filled pods and refills.
Why shop E-liquid at The Electric Tobacconist?
When you choose The Electric Tobacconist for your e-liquids, you're selecting a trusted and experienced retailer. Established in 2013 as one of the first online vape shops, our brand has been at the forefront of the reduced risk nicotine industry ever since, now incorporating products such as nicotine pouches and heated tobacco as well. Our impressive 98% recommendation rating on reviews.io reflects our dedication to customer satisfaction, a statistic that underscores our commitment. As registered members of UKVIA, we prioritise industry standards, ensuring top-notch product quality and safety for the user. With over two million successfully shipped orders, we've built a reliable reputation. Count on The Electric Tobacconist for premium e-liquids backed by a legacy of expertise and customer satisfaction.
Featured Reviews of Vape Liquids from ET Customers
Vampire Vape Heisenberg 10ml E-liquid
"The build quality of the little bottles is superb. I cannot fault the way in which the top is able to twist off so easily. I find the colours a delight. I would 100% recommend this product based on flavour and ease of use.I have tried a number of products trying to match and compete against this product and unfortunately they are no comparison or competition for this particular flavour and brand."
Nick J
17th Nov 2024
Edge Very Menthol 10ml E-Liquid
" Very smooth liquid, been using for a long time and always delivers when I need it too ! Also this company has never let me down regarding the product delivery, cost or integrity of the product either ! Keep it up ET ! We need companies like you who we can rely on x "
Deborah c
21st Feb 2025
BLU Golden Tobacco 10ml E-Liquid
"As an ex smoker I found Blu Golden to be the best alternative for me. From being a heavy smoker BLU was a great alternative, and since I’ve started vaping with BLU over two years ago now, I’ve hardly smoked tobacco(about 3 times a week)"
Ben J
24th Apr 2025
Riot E-Liquid Blue Burst 10ml Nic Salt E-liquid
"Always tasty - but let’s face it, I could buy this anywhere, granted probably not at the same low price that ET offer it for. I choose to use ET because their customer service, dispatch and delivery times are the best I have ever seen! Fantastic company. Thank you!"
Michael R
26th Jun 2022
Frequently Asked Questions about E-Liquid
Vape liquid usually has a shelf life of around 2-3 years; therefore, they eventually expire.
Luckily, the general rule for liquids in your cabin luggage applies to vape liquids! As long as your e-liquid is no more than 100ml, you should be able to take this on a plane.
Over time, your e-liquids can oxidise, and the nicotine within reacts with the flavourings, giving it a deeper yellow/brown hue. This is typical of all e-liquids, including the e-liquid found inside pods, and gives you an indication of when it was made - this process is known as steeping. There is no danger or cause for concern with a colour change, especially if your e-liquid is still in date. In fact, the flavour tends to be better once it has changed colour because it has had time to steep.
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