IQOS
IQOS delivers a satisfying taste and experience tailored to smokers looking to quit by heating real tobacco instead of burning it. Explore the IQOS range below:
IQOS
IQOS is brought to the market by Philip Morris International: a tobacco company focused on building a smoke-free future. Over 900 PMI employees, including scientists, engineers and technicians, work specifically on smoke-free products like the popular IQOS range.
IQOS represents a new generation of heated tobacco devices designed for adult smokers seeking an authentic tobacco experience without combustion. By heating rather than burning tobacco, IQOS devices produce an aerosol with up to 95% fewer harmful chemicals than conventional cigarettes, offering a cleaner, smoother, and more satisfying alternative.
Our range includes the latest IQOS ILUMA kits, all-in-one devices, advanced ILUMA-i and ILUMA Prime options, plus TEREA and HEETS tobacco sticks - each engineered for maximum flavour, convenience, and minimal maintenance.
Explore the IQOS Range
IQOS ILUMA Kit
The IQOS ILUMA is the next step in heated tobacco technology, building on the IQOS Originals Duo. Featuring the SmartCore Induction System, the ILUMA kit moves the heating element into each TEREA stick, eliminating blades, reducing residue, and simplifying cleaning. Each kit includes a pen-style holder and pocket charger, offering a streamlined, hassle-free heated tobacco experience.
IQOS ILUMA ONE Kit
Sleek, all-in-one, and pocket-friendly, the ILUMA ONE heats TEREA sticks to provide a smooth, authentic tobacco experience. Fully charged, it delivers up to 20 uses - enough for a full pack of sticks. With SmartCore technology, enjoy consistent flavour without cleaning or maintenance. Perfect for commuting, travel, or busy lifestyles.
IQOS ILUMA-i Kit
The IQOS ILUMA-i combines the features of ILUMA kits with a touch screen, FlexPuff technology, and two FlexBattery modes, giving up to three consecutive uses per charge. Pause Mode allows flexible breaks mid-session, while SmartCore ensures a bladeless, residue-free experience. Ideal for those wanting control, performance, and elegance.
IQOS ILUMA-i ONE Kit
The ILUMA-i ONE introduces AutoStart and FlexPuff technology, adapting to your puffing rhythm for a more personalised session. It also offers AutoStop when the stick is removed, conserving battery and ensuring convenience. Compact yet powerful, this pen-style device delivers up to 20 uses per charge.
IQOS ILUMA Prime Kit
An evolution of the original ILUMA design, the ILUMA Prime delivers a premium, smokeless tobacco experience with bladeless heating, SmartCore technology, and up to 20 uses per charge. The all-aluminium body with a textured wrap enhances both style and durability.
IQOS ILUMA-i Prime Kit
Luxury meets technology in the IQOS ILUMA-i Prime. With SmartCore Induction, FlexPuff, AutoStart, and a touch-screen display, the kit provides advanced control, up to four extra puffs per stick, and full session tracking. Its anodised aluminium body, textured wrap, and sophisticated colours make it as stylish as it is functional.
IQOS TEREA & HEETS Sticks
TEREA Sticks
Specifically designed for the ILUMA range, TEREA sticks contain a proprietary blend of real tobacco. The integrated metal heating element enables bladeless operation, producing smoke-free, ash-free, and flavourful aerosol.
HEETS Sticks
HEETS are real tobacco sticks for IQOS 3 Duo devices. Heated rather than burned, HEETS offer consistent flavour, reduced smell, and no ash. Each pack contains 20 sticks, delivering the same nicotine content as a conventional cigarette.
Why Choose IQOS?
- Smoke-Free & Less Harmful
Up to 95% fewer harmful chemicals than traditional cigarettes.
- Hassle-Free
Bladeless SmartCore technology means less cleaning and maintenance.
- Consistent Flavour
TEREA and HEETS sticks designed for smooth, authentic tobacco taste.
- Portable & Sleek
Pen-style and pocket-friendly devices for discreet use.
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Advanced Features
FlexPuff, AutoStart, AutoStop, FlexBattery, and touch-screen displays on advanced models.
Featured Reviews of IQOS from ET Customers
IQOS TEREA Blue
I genuinely couldn’t be without my IQOS and these refills. I didn’t think I’d ever quit smoking however a friend was using these and after giving it a go I was so surprised at how good the quality is. So easy to order, great value for money as a heavy smoker & always quick delivery!
Lisa B
2025-06-07 13:33:28
IQOS Amber HEETS
Gave up smoking ordinary cigarettes after 50 years, this product is amazing and i feel so much better in health. Give them a try and see if you agree .
Richard P
2024-04-03 10:47:37
IQOS ILUMA ONE Kit
Have used before but got my own to try, its that good.nifty piece of kit. Discreet. Lots of terea flavour profiles to try. Easy to carry around and lasts a long time on one charge. Good value for money with free terea packs added
Anonymous
2024-11-14 11:11:02
IQOS ILUMA Kit
Received this kit and it’s very well made and it looks and feels quality. It’s my first time using heated tobacco and I prefer it to vaping. Very easy to use as there are no coils to change just charge and add a tobacco stick. You get a little vibration when it’s ready and a vibration when you have about 30 seconds left. Love it!
Craig M
2025-01-01 15:31:30
Why Shop IQOS from The Electric Tobacconist?
When you choose The Electric Tobacconist for your IQOS products, you're selecting a trusted and experienced retailer. Established in 2013 as one of the first online vape shops, our brand has been at the forefront of the reduced risk nicotine industry ever since, now incorporating products such as nicotine pouches and heated tobacco as well. Our impressive 98% recommendation rating on reviews.io reflects our dedication to customer satisfaction, a statistic that underscores our commitment. As registered members of UKVIA, we prioritise industry standards, ensuring top-notch product quality and safety for the user. With over two million successfully shipped orders, we've built a reliable reputation. Count on The Electric Tobacconist for premium e-liquids backed by a legacy of expertise and customer satisfaction.
Frequently Asked Questions About IQOS
IQOS is a range of heated tobacco devices that provide a smoke-free alternative to conventional cigarettes. Using real tobacco sticks like TEREA or HEETS, IQOS heats the tobacco instead of burning it, producing an aerosol with up to 95% fewer harmful chemicals.
The ILUMA range uses the SmartCore Induction System, moving the heating element into each TEREA stick. This bladeless design reduces cleaning, prevents broken blades, and delivers a consistent, smooth tobacco experience.
TEREA Sticks are specially designed for IQOS ILUMA devices. Each stick contains real tobacco with an integrated heating element. Simply insert the stick into your ILUMA device, and it heats the tobacco for a smoke-free, ash-free experience.
No, HEETS are only compatible with IQOS 3 Duo devices. ILUMA devices require TEREA Sticks, which are designed for SmartCore induction heating.
Most IQOS ILUMA devices, including ILUMA ONE and ILUMA-i ONE, provide up to 20 uses per full charge - roughly one pack of TEREA Sticks. Advanced models like the ILUMA-i and ILUMA Prime offer multiple consecutive sessions.
Thanks to SmartCore technology, IQOS ILUMA devices do not require regular cleaning. Bladeless heating within each TEREA Stick prevents residue buildup, making maintenance minimal.
FlexPuff adapts to your puffing rhythm. It can provide up to four extra puffs if a TEREA Stick is not fully consumed, ensuring you get the most from each stick. FlexPuff works with AutoStart and AutoStop for an intuitive experience.
IQOS devices are designed to be a less harmful alternative to conventional cigarettes, reducing exposure to harmful chemicals by up to 95%. However, they are intended for adult smokers and not recommended for non-smokers, pregnant women, or under-18s.
Yes. IQOS devices are compact, pen-style, and battery-powered, making them discreet and easy to carry. Always check airline regulations regarding heated tobacco products before flying.
Videos on IQOS
IQOS ILUMA ONE | Beginner's Guide - How to get started with IQOS ILUMA ONE
In this IQOS ILUMA ONE unboxing and set-up video, you'll learn everything you need about this new heat-not-burn device!
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IQOS ILUMA | Beginner's Guide - How to get started with IQOS ILUMA
In this IQOS ILUMA unboxing and set-up video, you'll learn everything you need about this new heat-not-burn device!
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IQOS 3 Duo | Beginner's Guide - How to get started with IQOS 3 Duo
A Beginners Guide for the IQOS 3 Duo. In this video, you'll be informed on what's included in your IQOS kit, how to set it up, and how to maintain the...
Watch nowBlogs on IQOS
IQOS ILUMA is a brand new generation of heated tobacco devices. With a gradual rollout worldwide, more and more people are considering upgrading their...
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HEETS are tobacco sticks used with IQOS devices. IQOS joined the UK market in 2016, and by 2019 was one of the top-selling smoking alternatives availa...
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The IQOS device is a smoking alternative that heats real tobacco for a familiar experience without 95% of the harmful chemicals found in cigarette smo...
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Heated Tobacco Guides Using bias-free quotes from around the internet, we’ve put together a list of the best IQOS Terea flavours that go with the IQOS...
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People are always looking for less harmful alternatives to smoking - that's where heat-not-burn products come in. They deliver nicotine but leave out ...
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If you haven’t already heard of IQOS TEREA then you need to know that this is a popular brand of heated tobacco sticks. They are designed to appeal to...
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